Product 1
For my music video, I intend to create a video which explores themes of heartbreak and derealisation through the media language which reflects the lyrics in the song "Wait A Minute!" by Willow Smith (Andrew Goodwin), targeting my 16-25 year old upmarket media literate audience. After researching Beggars Group, I intend to use actors/actresses who represent a celebration of culture, as the independent label often have diverse artists with evident values and ideologies (Richard Dyer star persona).
As an independent label, production would not look too flamboyant or high budget, so the mise-en-scene is minimal, and I intend to use overlays in post-production. The overlays will connote the theme of restrospection and derealisation, appearing as memories from the past.
I would like to make intertextual references to cultural texts that my audience would likely be familiar with. The show "Euphoria", for example, has the same audience demographic and has similar themes that I want to present in the music video. This not only consolidates my artist's star persona but allows them to target their audience to meet the demands of the record label. The song lyrics intertextually references "Avatar", so the composition of the wide shot with the two main actors will mirror this, as well as animated cutouts which act as easter eggs for the website to display the importance of digital convergence as an artist.
Product 2
I intend to create a website which emphasises Krystal's star persona. The images and colour palette will be earthly to connote her grounded, girl-next-door personality. My two main pages will be my homepage and my videos page. I am determined to ensure that the website has good accessibility and is interactive to attract my 18-25 year old audience who would be digitally proficient. My research found that this audience's psychographics lead them to prefer authenticity, so Krystal's image will be pinned on this.
Krystal, as her persona is a commodity in the music industry (Dyer), is a relatable and inspirational individual. Her values will be health consciousness, progressiveness, environmentalism, caring for others and diversity. This is to be reflected in her website using hyperlinks to websites such as one for helplines, which demonstrates a more personal relationship with her fans, rather than being explicitly profit driven, thus appearing more authentic. Essentially, her values align with and inspire her audience.
Nevertheless, as an artist with an independent label, the merchandise, tour dates and collaborations highlights her commercial imperative.
DIGITAL CONVERGENCE
In order to display digital convergence, I intend to put the link to my website and social medias at the end of the music video. Likewise, my website will host the video through YouTube, and will include links to platforms which my audience would likely have e.g Spotify. The earth toned colour palette will be an identifiable house style across my video and website. My second audiovisual will be a Behind The Scenes Vlog, which is popular amongst my audience.
