Audience Research: Generation Z marketing

The 5 Active Generations and How to Market to Them - Green Buzz Agency

 

Shot list for 2nd Audiovisual for website

Behind-The-Scenes filming the video TRANSCRIPT/ VIDEO PLAN

Inspiration: Vogue Day in the life video (or similar vlog style) - reinforced Krystal's star persona as someone who is down to earth, grounded, humble etc.

1. "Hi I'm Krystal" - date of filming pops up on screen, first shooting location (field)

2. second shooting location (playground)

3. third shooting location (lunch)

Website inspiration - cutout quiz

 

After feeling like my website was lacking, I came across SZA's website and was inspired by the interactive picture cutout effect. SZA and Krystal have similar ideologies and therefore similar audiences.

How I implemented this:

The "let's go" button links to a "guess the album quiz" to gratify avid fans (who would be using the website)

Shot List and locations

Location 1: Park 

Wardrobe: white tie up top, jeans 

• mirror on grass, mouthing lyrics
• moving away shot of face 1x happy, 1x sas

Location 2: Urban background, graffitied walls

Wardrobe: Streetwear, cargos, trainers, sunglasses

• Walking shot
• mouthing lyrics shot
• moving away shot of face 1x happy, 1x sad

Location 3: Beach

Wardrobe: boho vibes

Location 4: Bedroom

Wardrobe: Pyjamas

• Diary pages close up
• Reading diary at night in room

Location 5: doorstep

• sitting on doorstep
• looking at watch waiting
• going up to the doorstep and walking away

PROPS NEEDED:

• mirror, diary, 

2ND AUDIO VISUAL: BEHIND THE SCENES

Webpages Mockup

 

Planning - Pitch

 

Song Choice: Wait A Minute! by WILLOW

PITCH

Contextual Studies

 Textual analyses

Choosing my NEA Brief

 The NEA that I am most drawn to is Brief 4: Music. I already have some experience with production using the CapCut software from my GCSE coursework. I also love music and the "narrative" brief allows me to take my interpretation of the song and present it. I am also proficient in using Canva from my coursework and other personal endeavours. I plan to create "a mix of performance montage and other narrative elements". I also wish to incorporate subtle intertextual hints to create a sense of gratification for the viewer and promote repeated viewing.

Initial inspiration:

Ceilings by Lizzie McAlpine

Aesthetic inspiration:

Photoshoot Contact Sheets