Final Website

 https://17-egut.wixsite.com/krystal 

main pages:

- Home

Music:

Interactivity and Easter eggs in my website

I have incorporated interactivity on my website to highlight how music artists use convergence.

Homepage:

1. a Lightbox which allows fans to signup to a newsletter

2. A quiz for avid fans

Music page:

Clicking the bird on the corner of the music video encourages fans to share their favourite movie on twitter.

 the left cutout (pictured above) of Krystal links to mindful.org. She mentions in the 2nd audiovisual that she meditates - reinforcing her grounded star identity.

The Purdey's bottle opens a Lightbox when clicked which allows the user to tweet the timestamp where Purdey's is featured in the video. The drink brand has health focused ideologies which aligns with Krystal's persona.

Music Video Intertextuality

 Mid 90s - coming of age film about skating, lots of miss-en-scene to reflect the film in my music video

Euphoria - a long form tv drama which tackles the complex issues of growing up such as relationships, derealisation and many other shared themes of the music video. The target audience for this music video and euphoria are the same. 

P.s. I Love You - a movie based on a book which deals with themes of letting go of love; the same can be said for the music video's overarching theme

Avatar - the song intertextually references Avatar in the line "ooel ngi kamei", so the mise-en-scne is willow trees, often seen in the original Avatar

Audience Research: Generation Z marketing

The 5 Active Generations and How to Market to Them - Green Buzz Agency

 

Merchendise

 I used both photoshop and canvas to create merchandise for Krystal. Similar artists that I used for case studies had similar merchandise. 

Shot list for 2nd Audiovisual for website

Behind-The-Scenes filming the video TRANSCRIPT/ VIDEO PLAN

Inspiration: Vogue Day in the life video (or similar vlog style) - reinforced Krystal's star persona as someone who is down to earth, grounded, humble etc.

1. "Hi I'm Krystal" - date of filming pops up on screen, first shooting location (field)

2. second shooting location (playground)

3. third shooting location (lunch)

Website inspiration - cutout quiz

 

After feeling like my website was lacking, I came across SZA's website and was inspired by the interactive picture cutout effect. SZA and Krystal have similar ideologies and therefore similar audiences.

How I implemented this:

The "let's go" button links to a "guess the album quiz" to gratify avid fans (who would be using the website)