Merchendise

 I used both photoshop and canvas to create merchandise for Krystal. Similar artists that I used for case studies had similar merchandise. 

Shot list for 2nd Audiovisual for website

Behind-The-Scenes filming the video TRANSCRIPT/ VIDEO PLAN

Inspiration: Vogue Day in the life video (or similar vlog style) - reinforced Krystal's star persona as someone who is down to earth, grounded, humble etc.

1. "Hi I'm Krystal" - date of filming pops up on screen, first shooting location (field)

2. second shooting location (playground)

3. third shooting location (lunch)

Website inspiration - cutout quiz

 

After feeling like my website was lacking, I came across SZA's website and was inspired by the interactive picture cutout effect. SZA and Krystal have similar ideologies and therefore similar audiences.

How I implemented this:

The "let's go" button links to a "guess the album quiz" to gratify avid fans (who would be using the website)

Progress 11/10/23

 Once editing both videos was finished, the process slowed down as I tried to make the website and disliked how it looked the way I had originally planned it to look like.

I am re-evaluating my website now using these beggars music group artists as inspiration:

Empress of

progress 18/9/23

 Chipping away at editing using the CapCut software. 

I have lined up the footage to the audio and now I am matching appropriate clips to match the narrative of the lyrics. 

progress 8/9/23

 Today, I chose my favourite images of "Krystal" and used photoshop to decide what would look best as the landing page of my music video website. These were filtered down to five combinations.

My five options:

Contact Sheet for photoshoot

 

Contact Sheets - Website "merch" photoshoot

 

Shot List and locations

Location 1: Park 

Wardrobe: white tie up top, jeans 

• mirror on grass, mouthing lyrics
• moving away shot of face 1x happy, 1x sas

Location 2: Urban background, graffitied walls

Wardrobe: Streetwear, cargos, trainers, sunglasses

• Walking shot
• mouthing lyrics shot
• moving away shot of face 1x happy, 1x sad

Location 3: Beach

Wardrobe: boho vibes

Location 4: Bedroom

Wardrobe: Pyjamas

• Diary pages close up
• Reading diary at night in room

Location 5: doorstep

• sitting on doorstep
• looking at watch waiting
• going up to the doorstep and walking away

PROPS NEEDED:

• mirror, diary, 

2ND AUDIO VISUAL: BEHIND THE SCENES

Contemporary Industrial Context

The music industry is concentrated and dominated by three main players. According to Music & Copyright, the three largest record labels - Universal Music Group (32% market share), Sony Music Entertainment (20%), and Warner Music Group (16%) - hold a 68% share of the music recording market.

[Source: Toptotal.com 2020]

Webpages Mockup

 

Music Video Timeline

 

Planning - Pitch

 

Song Choice: Wait A Minute! by WILLOW

PITCH

Contextual Studies

 Textual analyses

Audience Research

 VISUAL AUDIENCE PROFILE

News Simulation

The Guardian Launch Powerpoint 

Charity Advert

 

Industrial Context Beggars Group

 

Music Video Industries Research

Beggars Group

Beggars Group is a British record company that owns and distributes several other labels. Its music focus is fiercely alternative. It is managed by Martin Mills who is a fierce advocate for independent label rights. The Beggars Group is the umbrella organisation that handles publicity, distribution, finance and other backline services for some of the most distinctive indie labels yet.

The Beggars group is chaired by founder Martin Mills and now compromises many of the world's most respected independent and is home to 4AD, Matador Records, Rough Trade, XL Recordings and young.

Their artists have won numerous Brit, Grammy and Mercury Music Prizes including releases from numerous innovative and groundbreaking artists. 

Some popular artists under that were/are currently under this label are: The White Stripes, The Libertines, Bon Iver, Future Islands etc.

Beggars has also been a pioneer in the digital world and had its catalogue available digitally before the end of the last century. It self-distributes digitally and to US indie stores, and have been active proponents in promoting the collective interests of the independent sector, instrumental in the setting up of the sector’s various representative bodies. They are proud to be founding members of the Association of Independent Music (UK), IMPALA (Europe), A2IM (USA), and the Worldwide Independent Network, each of which represent the interests of the independent music industry. The Beggars Group are also active members of Merlin, the independents’ rights licensing body.

Association of Independent Music: not-for-profit trade body exclusively representing the UK's independent music sector

IMPALA:  the European organisation for independent music companies and national associations.

A2IM: a trade association that represents independent record labels in the United States, founded in 2005

Merlin: a digital rights music licensing partner for independent record labels, distributors, and other music rights holders around the world.

Choosing my NEA Brief

 The NEA that I am most drawn to is Brief 4: Music. I already have some experience with production using the CapCut software from my GCSE coursework. I also love music and the "narrative" brief allows me to take my interpretation of the song and present it. I am also proficient in using Canva from my coursework and other personal endeavours. I plan to create "a mix of performance montage and other narrative elements". I also wish to incorporate subtle intertextual hints to create a sense of gratification for the viewer and promote repeated viewing.

Initial inspiration:

Ceilings by Lizzie McAlpine

Aesthetic inspiration: